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The Wen creator talks his various billboard campaigns in new YouTube video.
Celebrity hairstylist Chaz Dean and maker of Wen is now the subject of a documentary short.
For years, Dean was bound by contractual duties and unable to advertise his hair and skincare line, Wen, and drummed up a creative solution: billboards. Since 2000, he’s regularly updated his advertisements with new images of himself, piquing the interest of drivers and passersby with his various hyper-stylized self-portraits.
In this documentary created and directed by Scott Lazer, Dean reveals his process of creating one of his billboard campaigns – from inspiration through production and exhibition – while sharing what it’s like to maintain an image in Tinseltown.
Watch the video here.
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